Quiet obsessive thoughts and feel like you're in control.
Eat in alignment with your goals, even when you're stressed.
Bounce back from mishaps faster and smarter.
Belong to a community that's here to support you, anytime.
How it Works
Each day, listen to a new 10-minute episode designed to “train your brain” to make eating choices that are aligned with your goals, even when you're feeling stressed, bored, or down.
When you’re battling an eating impulse, tap the “SOS” button for instant help — we’ll guide you through it. It’s all step-by-step, with zero guesswork.
This is the way I’m going to keep the weight off forever.
— Geri, OK
I battled food every single day. Pally helped me tackle my emotional eating at its core.
— Sandy, MO
The episodes are addicting!
— Laura, NY
Because willpower doesn't work in real life.
We know — we tried it, too.
Pally was created by behavior change experts and recovering food addicts. Modern scientific research has confirmed what you already know: willpower doesn't work for compulsive eating.
But there's good news — behavioral neuroscience is unveiling tools that can transform our emotional relationship to food for good.
Studies show that we can effectively increase motivation and self-control, decrease stress-responses, regulate the "feel-good" chemical dopamine, and develop self-awareness and compassion with simple yet powerful daily practices.
Supported in part by the National Science Foundation
Host and CEO
My story: with the help of my mom (Pally founder Dr. Martha Katz) I lost over 100 lbs nearly a decade ago.
Dr. Martha Katz, PhD, MS
My story: After yo-yo’ing for years, I applied my knowledge of nutrition science, metabolism, physiology, and human behavior along with a low-carb diet to my own life, losing 170 lbs.
Our Guiding Philosophy
We love to nerd out on science. But we also know that changing your relationship to food can be an emotional, challenging, and healing journey — because we've been there, too.
It's not your fault.
Emotional eating and food addiction are complicated — a result of nature and nurture, often hardwired in early childhood. Be gentle with yourself in your process.
You deserve wellbeing.
Recovery is a long healing process full of ups and downs. You’ve been at this for a long time, and that’s OK. You’re OK. You deserve to feel content and confident in your body and around food.
It's about small steps.
If a step feels too big, we'll help you break it down into something you can 100% do. It's not about getting there fast, it's about getting there for good.
This is a lifetime practice.
It’ll get easier and easier, but the journey is never "over." We're teaching you a new way of being with tools you can use throughout your life.
Progress, not perfection.
Every part of your journey is a clue — even when you go overboard on a late-night binge. We approach every experience with compassionate curiosity.
Feel like you're in control of what, when, and how much you eat — instead of cravings or emotions running the show.
Emotional eating ● Food addiction ● Trouble sticking to a diet ● Binge eating disorder ● PCOS ● Pre-diabetes ● Metabolic Syndrome ● Weight loss surgery prep ● Weight loss surgery regain
The Science Behind Pally
Based on the best research in behavioral neuroscience and the science of food addiction
Your battle with food is actually a battle between two systems in your brain — survival impulses versus rational control. Even the smallest stressors can kick your survival impulse into high gear, making it feel impossible to say no to that bowl of M&M’s in the office.
Research shows that it's possible to interrupt and modify brain patterns, strengthening rational control and reducing impulsive thinking. We can actually change the physiology of our brain using evidence-based practices.
Pally’s approach is based on 15+ years of research and client work by our Ph.D founder, Dr. Martha Katz, combining behavioral neuroscience, metabolic science, cognitive behavioral therapy, and meditative practices to build self-compassion, new habits, and quiet the addictive mind.